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December 11, 2007

Comments

emil

Maybe adding relevant short videos about techniques on climbing and descending hills would be something new besides valuable books. This can be done online also. You mentioned photographing these training sessions in an earlier post. Perhaps digitally taping them instead might be better.

sue

I think that it would be quite difficult to put up an information page that didn't look off-putting to prospective guests. They want to come for fun and it might make it look too serious. But I do understand your frustrations and concerns. I think emil has a good idea. If you put on your booking site a video link showing riders on the trail, navigating the tricky bits as well as the fun gallops, it would make it all look a grand adventure, but anyone who didn't think their riding was up to it might consider again.
Just my thoughts.Wish I was there!

Anne

You're assuming people read books, are humble and believe they have things to learn, and don't expect the tour guide to make up for their inadequacies or ignorance. Actually, you're not assuming that. In my cynicism, I don't think people would read books about horsemanship before they go on vacation, or to prepare them to go on vacation. Unless you made it like a guide book of what they'll see with what they need to know (horsemanship) thrown in. Could be a major project.

I think you are right to put up basic information for them on the web. You'll have to figure out the best way to communicate that information. Videos of what they'll face and how to ride for it, if well done, could build anticipation and excitement for their trip as well as educate them. The well done part is the catch. And how would you shoot it now in winter?

In the meantime, you might want a bulleted list of the most essential things they need to know. Keep the information brief and non-intimidating. You don't want to scare your guests away.

If people are showing up ignorant and unwilling to learn, you do need to do something to adjust their expectations before arrival.

Another approach would be to use testimonials -- with photos -- of previous guests and what they enjoyed and what they learned or wish they had known first. Again, hard to balance education and scaring them away.

I'd be careful of the interactivity. Competitors in other fields have been known to sabotage/derail discussions.

I'm sure you will come up with something awesome.

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