I do appreciate the numerous helpful and thoughtful comments to my earlier posts regarding training-related issues.
I think that Anne is right that a major project may be brewing. I agree that most people are not going to read a book about riding before coming on a trip here. Nor do I want to make the trip seem off-putting. However I do want to get across the what to expect message in a way that is interesting and informative. People do still come without raincoats even though the printed information is simple to understand. Maybe a photo on a web-based guide will help them understand?
I want to explain to riders that, when going up a steep hill, they need to lean forwards and stand up out of the saddle. To take their weight out of the saddle when cantering. To ride on a loose rein. Things like that. This horsemanship-related material is going to be shown to all guests before they ride, whether or not they see it on-line. Since trail riding skills differ in important ways from arena riding skills, I will be giving guests information that may be new to them. Optimistically, I think that many will listen, partly because this isn't a dude ranch or a place set up to handle novice riders.
I can see that video clips are going to come in handy. They will help make the trip look like great fun, a message that I do want to get across to potential visitors. After all, the trips are great fun, it just helps to be equipped with the right techniques as well as the right clothes and equipment.
However, since I am in the midst of winter, I am going to have to be patient. I cannot start filming anything right now. What with preparing the horses, repairing the fences, checking the trails, and filming, Spring will be busy.
Luckily, whilst the terrain is mountainous, it isn't terrifyingly abrupt like, say, the Grand Canyon ride. For me, pictures of that trail are quite enough. I could not ride it. Knowing that I have limits helps me to appreciate other people's limits.
I think that the experience element may be quite marketable. A ride in a different environment like this can make a guest into a more experienced, knowledgeable, rounded rider. Just as a ride on a cattle ranch might, or in Mongolia. Presumably a great deal comes down to presentation. I think that I still have some way to go presenting these rides as experiential, both in an equestrian sense and culturally. This shift in presentation remains an overall objective.
Looking like we are experienced, that we actually try to pass on useful information, is a point in our favour. Especially if we are trying to cultivate a good quality clientele. Again, this may give us a marketing advantage if it is done well. However I don't want to make this look like an overly-regimented establishment where there is no fun to be had.
Anne's advice on being wary about interaction makes sense. At the least, comments will need to be moderated. I'm not especially concerned about competitors trying to sabotage my work, and then only by other expatriates. Copying would be more likely. There is very little trust between the handful of riding centres receiving international guests in this country. Poaching ideas and clients is not unknown. Disinformation has happened before, one rival travel agent putting the idea around that there are no medical services in this part of the country. (Rumours about the plumbing and outhouses might have been really damaging!) I haven't made my competitors or their friends aware of this blog, and I doubt whether any of them would think to look for it. I do try to avoid letting slip to anything that could be used against me. (Since few of my competitors are licensed guides or have tour operator's licenses, I doubt whether anyone would provoke me too far.)
The whole lack of trust between people in the same business does trouble me. Romania has an image problem right across Europe, meaning that tourism companies need to work harder than ever to attract clients, yet the local equestrian industry lacks the trust to combine forces to promote this country as a riding destination. I don't see a solution right now. Any ideas?
I've posted a photo of Doru, who came in damp from draught work on a grey day of intermittent sleet, wearing his sleigh bells. Whilst these bells are not as pretty as the exquisite sleigh bells that igallopon posted about recently, they do the job. Who knows, I could even sell them on Ebay for extra because they have been carried by a real Transylvanian horse.















