Good news - the eBook edition of The Riding Holiday Centre Handbook is now available.
As the publisher's blurb says: This unique and comprehensive guide is aimed primarily at anyone who is considering starting a riding holiday centre. It will also be valuable to equestrian professionals who already own or manage established tourism businesses.
After outlining the nature of the riding holiday industry, the authors consider the market research and planning required to found a successful riding holiday centre. The essentials of premises and equipment are examined, followed by selection of suitable horses. Excellent equine management at home and on the trail—the foundations of a successful riding operation—is considered in detail. The authors elucidate the specific skills, rarely covered in equine literature, that are required to manage trail riding horses covering appreciable distances away from home. A combination of able guiding and thorough support is central to the operation, and both specialized equestrian guiding skills and suitable general staffing are considered. Examples drawn directly from the authors’ experience are highlighted throughout.
Trail planning and customer care are vital to success and are discussed next. Each riding centre owner needs a sound grounding in marketing, operating a booking system, and commercial and legal matters, which are explained in the closing chapters. The book ends by bringing everything together with a typical trail ride programme. Annexes include a bibliography, sample itineraries, equipment lists, booking forms and disclaimers.
Both the eBook and the traditional softback are available from Lulu.com.